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SoluM Group international is very pleased to announce that it has got an award as first tender China for the ongoing supply of electronic shelf Labels, to the Alibaba Group for the ongoing innovative “Alibaba offline ecosystem program”.


The ecosystem will support several major retailers in china (like Alibaba’s store brand “Hema”) with ESL tags with a cloud server for operation and access to an e-commerce service which is unparalleled and fast delivery service of 30 min in a radius of 3km.

Solum JH lee

The evaluation of the tender was based principally on the following aspects:


1.) response time by being able to work on a global scale

2.) quality control by being a manufacturer

3.) prospects of a long term relationship by being for seral years on the market


With the offline supermarket concept, Alibaba is showing how on- and offline merge smoothly, day and night with a 24-hour delivery service. In the next five years, thousands of these stores should be equipped with ESL solutions. But that is only the beginning.


Alibaba plans the “ideal community within a 3-kilometer radius” – guaranteed deliveries in 30 minutes is just one building block. Hema is usually opened in residential areas, and orders of shopping require downloading Hema App, which only supports Alipay payment and cash, and does not accept any other payment methods such as bank CARDS. Alibaba offers a membership service for Hema xiansheng consumers, who can register using Taobao or Alipay accounts so that consumers can view and buy goods from the nearest store. Hema can track consumer buying behavior in the future and make personalized Suggestions with the help of big data.

The base: the smartphone. With the Alibaba offline ecosystem, the company has created a retail format to test and develop new ideas for the 21 century.


About SoluM Group
SoluM is a manufacturer of power supplies, electromechanical receivers, and electronic price tags. With roots in the Samsung Group, the company has 45 years of experience in information and communication technology.


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