Alibaba has chosen SOLUM as its ESL provider for its 65 stores located in major cities across China. SOLUM deployed ESL tags with a cloud server for operation and access to an e-commerce service which is an unparalleled and fast delivery service of 30 min in a radius of 3 kilometers.
Alibaba needed an ESL solution provider that could help initiate their Offline Ecosystem Program. With this program, Alibaba is showing how online and offline shopping experiences can merge smoothly, day and night with a 24-hour delivery service. In the next five years, Alibaba aims to equip thousands of brick and mortar stores with ESL solutions.
By implementing SOLUM ESL, Alibaba has merged its online and offline retail channels smoothly. Hema stores are now equipped with thousands of SOLUM ESLs. Mobile payment, 24-hour delivery service, in-store online product reviews, and customer tracking are some of the functions that SOLUM ESLs support in Hema stores.