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SOLUM’s Newton PRO Debuts at NRF 2024

SOLUM launched its latest ESL innovation, Newton PRO, at the NRF 2024: Retail’s Big Show in New York, USA.

SOLUM America, Inc. (SAI) launched the latest Newton Pro and displayed other ESL innovations at the NRF 2024: Retail’s Big Show at the Javits Convention Center, New York, USA from January 14 to 16, 2024.


Led by SAI CEO Cheolwoo Ahn, the SOLUM team headed to the Big Apple to attend the National Retail Federation’s (NRF) Retail’s Big Show at the Jacob K. Javits Convention Center. This includes Newton PRO, which is the latest ESL innovation from SOLUM, as well as other retail innovations that are changing the way retail stores operate.

The SOLUM Robot performing retail customer support tasks

The SOLUM Robot performing retail customer support tasks

Situated in Booth #5757 at NRF 2024, the SOLUM team arranged a display fully exhibiting the various retail technology solutions and their features, including the two-sided Newton DUAL, and the AI Unmanned Store.  They also showcased various digital signage that can be used in retail settings and operations. Visitors had the opportunity to see the SOLUM Robot in action, a smart robot solution made for retail environments.

NRF 2024: Retail’s Big Show, with more than 30,000 attendees from the United States and all over the world, is a unique platform for SOLUM to unveil these ESL innovations and smart solutions to retailers who want to change the game.

The SOLUM America team poses for a group photo at NRF 2024

The SOLUM America team poses for a group photo at NRF 2024

About NRF 2024: Retail’s Big Show

Retail’s Big Show by the National Retail Federation (NRF) is one of the retail industry’s biggest conferences and events. This is where retailers, vendors, and industry experts all come together to take a look at the latest innovations and retail technology, hear from thought leaders and major speakers, and build relationships. NRF Retail’s Big Show will bring sessions, networking programs, workshops, and exhibits to showcase the best and newest in the retail industry.


Originally a spinoff company of Samsung, SOLUM is backed by 45 years of wireless communication technology and device experience. For the last ten years, SOLUM has constantly been developing new solutions, making several improvements in quality, and adding additional features to the ESL. Thus, the latest innovative ESL solution was born. 


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Sean HJ Lee
President,  SOLUM America, Inc.
+1 (201) 210 8340
[email protected]

BJ Koo
Team Leader, New Business
[email protected]

James Jeong
ESL Business Manager,  SOLUM America, Inc.
+1 (201) 210 8348
[email protected]

Moonseon Lee
Assistant Manager - LATAM ESL Sales, SOLUM   America, Inc.
+1 (201) 210 8372
[email protected]

Press Contacts

SOLUM Marketing