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SOLUM America Newtonizes Worldwide Business with Kathy Ireland

JH Yoo and John Revie discussed why SOLUM Newton is the best alternative for paper labels in stores.

SOLUM America had a talk with Kathy Ireland on Worldwide Business with kathy ireland® show. JH Yoo, CEO of SOLUM America, and John Revie, SOLUM America’s Strategic Vice President of Sales, discussed why SOLUM Newton is the best alternative for paper labels in stores and how they enhance retailers’ capability for in-store dynamic pricing, as well as providing operational efficiencies and improving the customer shopping experience.


“There are multiple benefits of ESL that help improve a retailer’s capabilities and efficiencies. First is real-time dynamic pricing to compete with online retailers. Secondly is the improved shopping experience. Retailers can provide improved customer service, spending more time helping customers versus changing paper labels. Third, ESL can drive brand image with an upscale look in the store, as well as drive customer loyalty.” JH Yoo, CEO, SOLUM America.


Newton is the latest of SOLUM’s ESL line-up, and it was launched during the NRF 2020. This new breed of ESL offers faster, more reliable capabilities that other electronic labels can’t provide. “Customers can have high confidence that pricing and information are correct at the shell plate. And the last benefit is on the environment and dynamic pricing, which lets you adjust pricing based on inventory stock levels. With ESL, you no longer have to use paper and ink to print text. So yes, ESL is good for the environment.” Mr. Yoo added.


Watch the full interview here:


For the last ten years, SOLUM has constantly been developing new products and solutions. Our electronic shelf labels are now backed-up by Newton—the most advanced ESL system designed and optimized to enhance further the efficiency, connectivity, and overall profitability of the retail and industrial business operations.


Newton has redefined what it is that shelves can do for store owners, and warehouse managers, and especially for customers, offering features that make it unique from other ESL providers, such as:

  • Ten years of battery life
  • Faster update speed – 8-10 times more quickly!
  • Display more information – up to 7 pages!
  • 7 LED colors
  • Two programmable buttons
  • NFC capability
  • IP67 
  • Customizable design


These features help retail stores transform into dynamic spaces that can provide personalized, exciting, and modern customer experiences.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is the premier source for the latest business stories, offering viewers a glimpse into the thoughts and insights of some of the brightest minds in the industry today. Worldwide Business with kathy ireland® airs weekly on Fox Business Network and Bloomberg International. For viewers who want to know more about the topics covered, supplemental digital content is available on various video platforms and social media.


Originally a spinoff company of Samsung, SOLUM is backed with 45 years of wireless communication technology and device experience. And for the last 10 years, SOLUM has constantly been developing

new solutions, making several improvements in quality, and adding additional features to the ESL. Thus, the newest innovative ESL solution was born.


We want to advocate the transfer towards a digital, more connected structure for businesses. It’s not simply about presenting tech-savvy display shelves to customers. Ultimately, our vision is for retailers to experience what ESLs can bring to the table that no other piece of technology can: a systematic improvement on a more comprehensive, long-standing scale. We want to introduce you to the newest breed of ESLs.


Follow us on our social media channels to keep updated with all the new developments of #SOLUM in 2021!


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For further information about our ESL solutions, please contact:

Stefan Voelkel, Vice President of Sales, SOLUM Europe, tel.: +49 (0) 162 296 3186, [email protected]

Hyojin Lee, Director Sales EMEA & Industrial, SOLUM Europe, tel.: +49 (0) 170 9166857,

[email protected]

John Revie, Senior Vice President of Sales, SOLUM America, tel.: +1-201-210-8360, [email protected]


All product and company names herein may be trademarks of their registered owners.

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