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  Sector: Supermarkets / Hypermarkets
  Country: Canada
  ESL Introduction Year: 2019


Loblaws is the largest Canadian grocery/drugstore retailer with close to 2800 stores. SOLUM has reached an agreement after 4 months of an intensive pilot review. This includes all banner stores of the retailer coast to coast across Canada, and the installation started in January of 2019.

The total number of ESL tags in this roll-out is close to 10 million per year. This deployment is by far the largest ESL deployment in the history of US and Canada, not only for groceries but also in all the retail industry.




One of the main drivers in their decision for ESL was the desire to both simplify and revolutionize their shelf-labeling processes. They recognized that a fast, secure and reliable two-way wireless transmission system was needed in-store to enable real-time feedback on the status of the labels.


Loblaws requested a product solution with clear shelf label visibility from the shopper’s prospective. In addition, they were seeking a flexible solution for all types of stores: supermarket, hypermaket, express stores with refined design, easy to use and low infrastructure cost.




Now equipped with technology that links the POS price data with digital labels, Loblaws stores are now able to  automatically display accurate pricing information real-time and implement dynamic pricing at the shelf level.

Using ESL, Loblaws also enhanced the shopping experience by taking another step forward to digitizing the store and increasing the eco-friendliness of their store operations.

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SOLUM Marketing