Scroll down

How to Create the Best Baby Store with Electronic Shelf Labels

Baby stores are essential to families, which means retailers should always try to improve their business. Here’s how ESL can help create the best baby store.

Baby stores are an essential part of the community. Since they carry a variety of essentials for babies, toddlers, and children, they are one of the cornerstones of parenthood and childhood. Parents would want to invest in the health and well-being of their children, and the best baby stores can provide everything parents need. This is a reason why baby store businesses should always strive to improve and create the best baby store for their customer base.

What are the factors of a good baby store?

A good baby store should consider various factors to meet the needs and preferences of their customers and prospects. This includes parents, caregivers, and other family members. Of course, the needs and well-being of the babies and children that will use the products should also be a priority for a good baby store.


Here are some essential factors that contribute to the success of a baby store:


  1. Safe and Quality Products: The best baby stores prioritize safety by offering high-quality, reliable, and certified baby products and trustworthy brands. Baby stores should ensure that products meet safety standards and regulations. Tracking the various shelf lives and expiration dates of certain baby products, such as baby formula, baby shampoo or wash, and more, is also a must.
  2. Wide Variety of Products: Baby stores should provide a wide range of baby products that parents and their children will use throughout their early childhood and age groups. This includes various clothing, feeding essentials, nursery furniture, strollers, car seats, toys, and baby hygiene products.
  3. Knowledgeable Staff: Good baby stores have knowledgeable and friendly staff who can assist customers with product information, safety guidelines, and recommendations. The best baby stores will have staff that know product offerings the best.
  4. Clean and Inviting Store Layout: Maintaining a clean and organized store layout is also a sign of a good baby store. This can enhance the shopping experience for customers. Having dedicated sections for different product categories also makes shopping easier, and keeps the store organized for the staff.
  5. Good Online Presence: Good baby stores have an online presence to reach their audience. This can either be a user-friendly and reliable online store for customers who prefer to shop online. Or through convenient mobile apps or shopping apps.
  6. Excellent Customer Service: Good baby stores provide excellent customer service, including a hassle-free return policy and responsive customer support. Customer support should also be able to address customer inquiries and concerns promptly.
  7. Competitive Pricing: Baby stores should also offer competitive and reasonable prices to attract customers. Provide promotions, discounts, and loyalty programs.
  8. Brands and Trendy Products: Popular and reputable baby brands are also usually carried by a good baby store. These baby stores also stay updated on the latest trends in baby products.
  9. Comfortable Shopping Environment: The best baby stores are those with a comfortable and family-friendly atmosphere within the vicinity. They will most likely have amenities such as changing rooms, nursing areas, and play areas for children.
  10. Educational Resources: A baby store should also provide educational materials and resources for new parents. This includes parenting guides, workshops, demonstrations, and informational sessions.
  11. Sustainability: Sustainability is also prioritized among the best baby stores. Baby stores need to offer eco-friendly and sustainable baby products. They need to implement environmentally responsible practices in-store operations for a positive environmental impact and a better reputation.
  12. Flexible or Modern Solutions: And of course, having flexible and modern solutions is a big factor among good baby stores. This includes payment flexibility, mobile apps or websites, and even electronic shelf labels. These modern solutions will enhance store operations and shopping environments.

Why is improving a baby store important?

Improving a baby store business is crucial for several reasons. This contributes to the overall success, sustainability, and competitiveness of the business in the market. It allows for adaptation to the modern world. And of course, it also helps ensure that the customers have a memorable experience and are satisfied at the end.


Here are several key reasons why improving your baby store is important:


  • Customer Satisfaction: Continuous improvement ensures that the store meets or exceeds customer expectations, leading to higher levels of customer satisfaction. These satisfied customers are more likely to become repeat customers and recommend the store to others.
  • Market Competitiveness: The retail industry, including baby products, is highly competitive. In 2023, the global baby products market size was estimated at USD 320.65 billion. Regular improvements help the store stay competitive by offering the latest products, trends, services, and technological solutions. Staying ahead of competitors attracts more customers and retains existing ones.
  • Adaptation to Changing Trends: The baby products market evolves with changing trends and consumer preferences. Improving the store allows it to adapt to these changes, ensuring relevance and appeal to a diverse customer base.
  • Increased Sales and Revenue: An improved baby store is likely to attract more customers and drive increased sales. By expanding product offerings, optimizing pricing strategies, and enhancing the shopping experience, the store can boost its revenue.
  • Brand Reputation and Trust: Consistent improvement reflects a commitment to providing quality products and services, which helps build a positive brand reputation. A trustworthy and reputable baby store is more likely to attract and retain a loyal customer base.
  • Operational Efficiency: Continuous improvement often involves optimizing operational processes and workflows. Increased efficiency can lead to cost savings, improved inventory management, and better overall business performance.
  • Community Engagement: An improved baby store can actively engage with the local community through events, sponsorships, and partnerships. Community engagement fosters a sense of loyalty and connection among customers.
  • Compliance and Safety: Regular updates and improvements ensure that the store complies with safety regulations and standards for baby products and essentials. Prioritizing safety and compliance builds more trust with customers.
  • Employee Morale and Productivity: A well-improved and successful baby store often leads to higher employee morale. This way, employees are more motivated and engaged in their work. This also contributes to increased productivity and better customer service.
  • Long-Term Viability: Businesses that continually improve are more likely to be adaptable and resilient in the face of economic challenges or changes in the market. In 2020, the baby care segment experienced a decline of 9.4% compared to 2019 due to the pandemic. This means baby stores need to know how to adjust. Long-term viability is essential for the sustained success and growth of the baby store business.
  • Adoption of Technology: And of course, embracing different kinds of retail technology and advancements, such as virtual realities, e-commerce capabilities, and electronic shelf labels, can expand the store's reach and customer base.


To improve your own baby store business, you must be open to certain modern solutions that will enhance your business all in all and create the best baby store it can be. Electronic shelf labels, or ESL, are one of these.

How can baby stores take advantage of electronic shelf labels?

Electronic shelf labels (ESLs) offer several benefits for retailers, including baby stores. They can enhance operational efficiency, improve customer experience, and provide flexibility in pricing strategies.


For example, Newton ESL by SOLUM Group is a robust ESL solution with state-of-the-art technology to help optimize workflow and retail operations. These electronic shelf labels are equipped with features such as a 7-page information capacity, a 7-color LED indicator, 10x breakneck speed, IP67 dust and water protection, customizable bezels, multifunctional buttons, near-field communication capability, and an intuitive label management system.


With these kinds of SOLUM ESL features, retail stores like baby stores have the chance to modernize their businesses. They can also become the best baby stores that provide a seamless and engaging shopping experience for parents and caregivers.


Here are ways baby stores can take advantage of electronic shelf labels:


Dynamic Pricing

Electronic shelf labels like the Newton ESL allow for easy and quick updates to product prices. Baby stores can implement dynamic pricing strategies, such as real-time promotions on baby essentials, discounts, or flash sales, to attract customers and compete effectively.


Centralized Control for Accuracy and Consistency

ESLs are typically managed through a centralized system. SOLUM ESL, for example, has Aims, which allow users to oversee hundreds of labels, assign and unassign prices, track inventory levels, and more. A centralized platform enables baby stores to control and update pricing, product information, and promotions across all shelves simultaneously. This ensures consistency and accuracy in pricing.


Faster and Efficient Price Changes

Traditional price labeling involves manual efforts to change paper labels. This can take hours, which is not favorable when it comes to daily or weekly promotions, seasonal sales and discounts, and more. ESLs like the Newton ESL can streamline the process instead. This allows store managers to update prices electronically, reducing the time and effort required for frequent price changes.


Promotional Flexibility

Implementing promotions and marketing campaigns becomes more flexible with electronic shelf labels. Baby stores can easily schedule and execute promotional activities, and these changes are reflected instantly on the electronic labels. This flexibility eases the workload for the staff and creates a good impression for customers.


Accurate Product Information Updates

ESLs provide the opportunity to display detailed product information, including any features, benefits, safety guidelines, allergy warnings, and expiration dates for any baby products and baby essentials. Newton ESL, in particular, has a 7-page capacity, allowing users to include detailed product information. Baby stores can use this feature to educate customers about the products they offer.


Inventory Management

ESLs can be integrated with inventory management systems to display real-time stock levels. An automated inventory management system can be a significant addition to baby store operations. This helps customers make informed decisions and allows store staff to monitor inventory levels more efficiently.


Enhanced Customer Experience

ESLs contribute to a modern and tech-savvy shopping environment. Customers appreciate accurate and up-to-date pricing information, contributing to an improved overall shopping experience.

Not only that, but baby stores can also take advantage of various features like LED indicators for sales and discounts, QR code capabilities for product demonstrations and website redirects, multifunctional buttons to request customer assistance, and more. These Newton ESL capabilities can enhance the buying experience, especially for first-time parents, friends, or family buying gifts, and more.


Reduced Pricing Errors

ESLs help eliminate errors related to pricing discrepancies between the shelf and the point of sale. This reduces the likelihood of customer dissatisfaction, staff confusion, bad reviews, and customer distrust. The need for manual corrections is also lessened, taking away from the burdens and responsibilities of the staff.


Energy Efficiency and Sustainability

Many ESLs use low-power electronic displays, contributing to energy efficiency for an establishment. Of course, they are also great alternatives to paper labels, allowing retail stores to avoid reprinting and discarding paper labels regularly. This aligns with sustainable practices and environmental considerations. Baby stores that are looking forward to being more environmentally responsible can take full advantage of ESLs.


Cross-Selling and Upselling Opportunities

ESLs can also be programmed to suggest complementary products or upsell-related items. Once strategically placed in specific places, they can increase upselling opportunities and overall revenue for the baby store. This enhances the store's ability to promote and sell additional and related baby products and essentials.


Customization and Branding

ESLs usually offer customization options for branding and visual appeal. Newton ESL has customizable bezels, which can add to the store's branding, visual identity, and marketing purposes. Baby stores can incorporate colors, logos, and graphics to create a cohesive and visually appealing in-store experience.

Where can ESL be placed in a baby store?

These electronic shelf labels, like Newton ESL, can be strategically placed throughout a baby store. This will enhance the shopping experience, improve operational efficiency, and provide valuable information to customers.


Here are some of the best baby store locations where ESLs can be effectively deployed:


Product Shelves, Aisles, and Sections:

The primary and most common location for ESLs is directly on the product shelves and in specific aisles. Placing ESLs here allows for easy price updates and information displays for individual items and baby care tips or instructions. This helps customers make informed decisions about their purchases.


This includes:

  • Diaper and Baby Care Aisle: ESLs can be placed on shelves in the diaper and baby care aisle to display prices, promotions, and product information for diapers, wipes, creams, and other essential baby care items.
  • Feeding and Nursing Section: In the feeding and nursing section, ESLs can be used to provide information about bottles, breast pumps, feeding accessories, baby formula, baby food, and nursing pillows.
  • Nursery Furniture Displays: ESLs can be placed near nursery furniture displays, including cribs, changing tables, and rocking chairs. This allows for easy updates on pricing and promotions for larger items.
  • Strollers and Car Seats Area: ESLs in the strollers and car seats area can display prices, features, and safety information for various models.
  • Toy Section: ESLs in the toy section can highlight prices and promotions for different toys, games, and developmental playthings.
  • Clothing Displays: Place ESLs on or near clothing displays to show prices and details for baby clothes, ensuring that customers have accurate information while making selections.
  • Health and Safety Products: ESLs can be used in the health and safety section to display information about thermometers, baby monitors, safety gates, and other essential items.
  • Educational and Developmental Toys: ESLs near educational and developmental toys can provide information about the age-appropriateness, educational benefits, and pricing of these products.


Seasonal Displays

In areas featuring seasonal or promotional displays, ESLs can be employed to showcase pricing and information about featured products. This can be essential during specific periods, such as holiday-themed items or seasonal sales.


Checkout Counters

Small ESLs near the checkout counters can display last-minute promotions, loyalty program information, or special offers. This encourages additional purchases and upselling opportunities.


Special Offers and Clearance Sales

ESLs are valuable in sections dedicated to special offers, discounts, and clearance items. They allow for quick updates and price adjustments as new items are added or promotions change.


Customer Service and Information Desks

Larger ESLs and digital signage can also be placed near customer service or information desks. They can display store-wide announcements, events, or general information that may be relevant to shoppers.


In conclusion, electronic shelf labels can help create the best baby store business. These can help retailers achieve good factors and modern elements that will win customers and rise above their competitors.


Are you ready to improve your baby store business and take it to another level? Talk to SOLUM experts now and find out which Newton ESL products will fit your baby store operations!

Press Contacts

SOLUM Marketing