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How to Improve the Customer Experience With Electronic Shelf Labels

Customer experience is vital when consumers pick a place to do their shopping. May it be a recurring customer who had a pleasant previous experience, or a new one who learned great things about the store from friends or online reviews.

Customer satisfaction often leads to customer loyalty. Study shows that over 50% of consumers would switch to a competitor even after just one bad experience. 

Providing excellent customer experience means providing top-notch service and the convenience every shopper wants. This is can be achieved by implementing an electronic shelf label system in your store, which takes the shopping experience to another level.

Let's dive into ways in which ESLs help improve the customer experience.

Accurate Information

With ESLs, customers can easily see important details about the items they are considering. Electronic shelf labels can display product price, origin, and specifications. This helps shoppers make decisions on the products they plan to purchase.

Shorter Checkout Queues

It's probably safe to say that no one likes to fall in line just to pay for stuff. Electronic shelf labels can resolve this by offering faster transactions.

Store owners can enable their ESLs' feature that allows customers to conduct self-checkouts and process payments using their mobile phones. This offers a smooth shopping experience that will leave a lasting impression on customers.

Multi-Channel Synchronization

Customers these days have the option to purchase items in-store or online. Retailers have to make sure that they provide the best shopping experience, whether it be in the physical store or using the store's website.

Using a digital tool that supports ESLs, store owners can incorporate in-store information to other platforms such as websites, mobile apps, or social media.

Provide the best customer experience with SOLUM ESLs

Engage with your shoppers on a more meaningful level with Newton Label. Our ESLs are powered by the Newton system which gives a more interactive experience for shoppers. The Newton system offers features like:

  • 7 LED colors
  • Customizable design
  • 8-10x faster update speed 
  • Two programmable buttons
  • Up to 7 pages of information display
  • IP67 
  • NFC capability
  • Ten years of battery life

Contact us to know more about the benefits of SOLUM’s electronic shelf labels.

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