Creating an Interactive Sports Store with Newton Touch

Sports stores are filled with sports gear, equipment, and accessories—as well as posters depicting images of people in action like a runner going for an extra mile or a basketball player making a dunk. These images are there because sports stores need to evoke energy and create an atmosphere of activity for their target customers. 

But sports stores can do more by actually bringing movement, energy, and activity in the form of a digital label: Newton Touch is one of SOLUM’s innovative electronic shelf label designs built to increase customer engagement. With Newton Touch’s features to display animated graphics and videos, sports stores can convey the active lifestyle feeling that they want their stores to convey.

Newton Touch’s solution uses in-plane switching (IPS) technology, supports up to 16.7 million colors, and is equipped with an anti-glare coating to minimize reflection. IPS stands for in-plane switching, a type of LED (a form of LCD) display panel technology. IPS panels are characterized as having the best color and viewing angles among the other main types of display panels.

These features mean that Newton Touch panels display has a resolution high enough to look realistic, providing an immersive experience for shoppers. The colors and lines are so defined, emphasizing even the littlest details.

Unlike traditional paper shelf labels and the competitors’ static digital signages, Newton Touch has an interactive display solution that allows your customers to touch, swipe, and tap the panels.

This touchscreen feature not only entertains shoppers but also helps them make informed decisions before buying. Customers can tap the display panel to view a sports gear’s product specifications or swipe the screen to see other colors available. This way, customers can know which sports gear is the best one for them before making a purchase.

Newton Touch has technology that allows users to display any combination of text, videos, images, product coupons with QR codes, digital brochures, interactive menus, and more.

These abilities bring a sports store’s shelves to life, matching the active and the always-on-the-move lifestyle of its usual customers such as athletes, hikers, bikers, surfers, swimmers, mountain climbers, and even fitness enthusiasts. 

Capture the attention of possible customers by bringing life to your sports store’s shelves with Newton Touch digital label’s advanced technology.

Contact us to know more about how Newton Touch can benefit your sports stores.