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Ways to Leverage Grocery Store Price Tags Like Newton COLOR

Digital grocery store price tags can change the game for grocers and shoppers. Find out how you can leverage digital price tags like Newton COLOR.

Price tags are an important aspect of retail businesses and retail experiences, including grocery stores. However, digital grocery price tags, like the Newton COLOR, can reimagine transactions and experiences. In a world shifting to digital innovations and in an industry where modernization is crucial, grocery stores need to leverage digital price tags.

What is the purpose of a price tag?

The purpose of a price tag in grocery stores is multifaceted and serves several important functions. Beyond that, price tags are a necessity, not just in grocery stores but for all retail stores offering consumer goods and services to people.


Here are the primary purposes of a price tag in grocery stores:


  • Informing Customers: Price tags provide essential information to customers, including price, brand and product name, product weight, promotion, and more. Having this information will allow customers to know the cost and details of an item before making a purchase. This transparency helps customers make informed decisions about what to buy based on their budget and preferences.
  • Comparative Shopping: Price tags enable customers to compare prices between different products and brands. This ultimately helps them choose the best value for their money. This is particularly useful in grocery stores, where similar items might be offered at different prices.
  • Promotional Display: Price tags often highlight discounts, special offers, and promotional deals. This can attract customers' attention and encourage them to purchase items that are on sale or part of a special, limited promotion.
  • Inventory Management: For the store, price tags play a role in inventory management. They help staff quickly identify and manage stock, update prices, and ensure that items are correctly shelved and priced for customers.
  • Legal Compliance: Price tags help grocery stores comply with consumer protection laws and regulations. Specifically, the laws that require clear and accurate pricing information to be displayed for all products. This helps prevent misunderstandings and disputes over pricing.
  • Customer Satisfaction: By providing clear and accurate pricing, grocery stores enhance customer satisfaction and trust. Customers appreciate knowing exactly how much they will pay at checkout, which improves their trust and satisfaction altogether.


Price tags are essential tools for communication and transparency. Without it, both customers and stores will be negatively affected.

Why switch to digital price tags for grocery stores?

The digital price tags grocery stores use are some of the latest retail innovations of the past decade. In recent years, more and more grocery stores and retail businesses have switched to digital alternatives to traditional price tags.


Here are a few reasons why retailers make the switch and digitize their grocery store price tags:


  • Efficiency and Accuracy: Digital price tags can be updated centrally and instantaneously, reducing the time and labor required to change prices manually on paper tags. This helps ensure pricing accuracy and efficiency across the store.
  • Dynamic Pricing: Digital price tags allow for dynamic pricing strategies. This includes adjusting prices based on demand, time of day, or inventory levels. This flexibility can help optimize sales and manage stock more effectively.
  • Enhanced Customer Experience: Digital price tags can display more information than traditional tags, such as nutritional information, promotions, or QR codes linking to recipes or product details. This means digital price tags enrich the customer experience and help customers make informed purchasing decisions.
  • Cost Savings: Although there is an initial investment in digital price tag solutions, over time, they can reduce costs associated with repeatedly printing and replacing paper tags. Additionally, the reduction in labor costs for updating prices can be significant.
  • Environmental Impact: Reducing the use of paper tags helps lower the environmental footprint of the store. This can help align with the retailer’s sustainability goals and appeal to environmentally conscious consumers.
  • Inventory and Data Management: Most digital price tags can be integrated with inventory management systems, providing real-time data on stock levels and sales trends. This integration can improve inventory control and reduce waste in grocery stores.
  • Compliance and Transparency: Digital price tags can ensure compliance with pricing regulations and provide transparent and consistent information to all customers. This reduces the risk of disputes and enhances trust among the audience of a grocery store.

How to leverage grocery store price tags like Newton COLOR?

Newton COLOR is one of the most ideal digital price tags for grocery stores. This is because it's dynamic, powerful, and bright. It uses the same Newton technology by SOLUM and e-paper technology; however, it utilizes a 4-color variant. This makes for a vibrant and crisper image, perfect for grocery stores and supermarkets. Of course, apart from this, Newton COLOR is also equipped with the latest and most robust features that will ensure streamlined grocery store operations.


Here are several ways grocery stores can leverage digital price tags like Newton COLOR:


  • For real-time price updating
  • To reduce errors and manual labor
  • To show promotions and visual content marketing
  • To provide more product information to shoppers
  • To utilize NFC technology
  • To facilitate omnichannel retailing
  • To reduce paper waste
  • To improve store aesthetics
  • To comply with price law regulations


For real-time price updating

With Newton COLOR as digital grocery store price tags, stores can adjust prices in real time based on factors such as demand, time of day, or inventory levels. For example, perishables nearing their expiration date can be discounted to reduce waste.


To reduce errors and manual labor

Since digital price tags automate price changes, this takes away from the hours of manual labor and human error. Newton COLOR can update hundreds of digital price tags in a vicinity within minutes. These centralized updates minimize human error in pricing, which ensures consistency and accuracy across the store. Staff no longer need to manually change paper price tags, freeing them up for other tasks such as customer service or support and stocking shelves.


To show promotions and visual content marketing

Grocery stores can quickly implement and end flash sales, drawing in customers with limited-time offers with digital price tags. They can easily roll out and update promotions tied to holidays, seasons, or special events, enhancing marketing efforts.


And since Newton COLOR uses four colors (Red, Yellow, Black, and White) instead of the usual three, visual content is much more engaging, attractive, and eye-catching. Grocery stores can digitize their store signage as well, further amplifying promotions and marketing efforts in-store.


To provide more product information to shoppers

Newton COLOR has a 7-page capacity, which grocery stores can utilize for detailed product information. Aside from the product name, brand, unit or weight, and the actual price, Newton COLOR can contain information like ingredients or raw materials, allergen warnings, expiration dates, nutrition facts, product instructions, and more. This helps shoppers be more informed and make wiser decisions with their grocery shopping.


To utilize NFC technology

Customers can use near-field communication (NFC) on Newton COLOR to access recipes, product reviews, or additional product information on their smartphones. With NFC tapping capabilities in digital tags, cashless payments and self-checkouts can also be leveraged. This reduces wait times and unnecessary interaction for grocery shoppers. For the grocery store, this reduces manual labor and provides independence for the patrons.


To facilitate omnichannel retailing

Omnichannel retailing is also possible with digital tags like Newton COLOR. This is because it’s equipped with NFC capabilities and can be integrated with inventory management systems in grocery stores. Omnichannel retailing combines online and offline channels to offer a seamless and convenient retail transaction and grocery experience for shoppers.


To reduce paper waste

By eliminating paper tags, stores can significantly cut down on waste and contribute to environmental sustainability. Modern digital tags like Newton COLOR are designed to be energy-efficient, with up to five years of battery life. This minimizes the environmental impact compared to paper labels that must be printed and changed regularly.


To improve store aesthetics

Newton COLOR digital tags provide a sleek, modern appearance for a better customer experience in grocery stores. This enhances the store’s overall aesthetic and potentially attracts more tech-savvy customers. This also represents a grocery retailer’s commitment to innovation and modernization for the benefit of customers. Of course, uniform digital displays ensure a clean and organized look, which can improve the overall shopping experience.


To comply with price laws and regulations

Newton COLOR price labels can be easily updated to comply with changing pricing regulations and ensure transparent pricing practices. Retailers can use these digital grocery store price tags to comply with Minimum Pricing Laws, Unit Pricing, Price Ceilings and Price Gouging, and more. Clear and accurate digital pricing builds trust with customers, as they can rely on the information being up-to-date and correct.


Grocery stores have the chance to rise above the competition and provide a better experience for their customers, but only with the right solution. Talk to SOLUM experts now to learn more about Newton COLOR and how it can create a significant change in your grocery store business.

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